Channel 19 — about

Get your time back.
Spend it on something
you actually like.

That is the whole vision. Almost anyone becomes materially more productive after learning a handful of prompts properly — not a hundred, not the entire prompt-of-the-month feed, a handful, done deliberately. The rest of AI content mistakes volume for value.

Output quality is decided by prompt quality. That is the mechanical truth underneath every result you have ever gotten from ChatGPT, Claude, or Gemini. A vague ask returns a vague draft. A briefed ask returns something worth sending.

What we're building against: the pattern where a person opens ChatGPT on a Monday, types one weak question, gets a beige paragraph, and quietly decides AI is not for them. That is the moment nine out of ten new users leave. It is not an AI problem. It is a briefing problem — one the DBL Academy is built to close in a few weeks of ten-minute lessons.
Channel 20 — what we sell

Two things, priced separately, so you only pay for what you use.

  • The Library — 4,543+ curated prompts across 51 roles. Pro access opening soon. Once you're in, every future prompt lands in your vault automatically.
  • The Academy — 20 interactive courses, 4 practice games, artifact-piece progression. Free for everyone right now.

The Library model is built to be honest. Prompts are static assets — they don't consume servers per use, don't require support, don't degrade with time. Pro will be priced once, honestly — no drip pricing, no anchoring theatre.

Channel 21 — who built this

Two founders. Neither has a formal coding background.

That is not a hidden liability we are declining to mention; it is central to what the product is.

What is now DoneByLunch — the library, the academy, the practice games, the practical guides, this site, the analytics pipeline, the email capture and the segmented reporting behind it — was built by delegating to AI, the same method the product teaches. Every one of these surfaces was written by a person briefing an assistant, reading the result, correcting, and shipping.

Not because that method was easy. Because it is the method that works when you don't have engineering headcount, don't have a codebase you inherited, and don't have runway to learn a stack from scratch.

Evidence, not boast

Look at what has actually shipped:

  • A prompt library of 4,543+ entries across 51 roles, with a public browser that lets you read every prompt title before you buy.
  • 60 real spreadsheets, docs and PDFs produced by those prompts.
  • A 20-course academy with 4 practice games and an artifact-piece progression.
  • An HTTPS deployment behind a leak-check gate that verifies no locked prompt content is ever served publicly before a deploy is accepted.

Total headcount that produced the above: two.

The offer

Use the free surfaces first.

Read the prompts at /browse/. Download an artifact at /samples/. Take the free courses at /academy/. If it earns your trust, sign up.

Create free account →